Our Values

What We Believe

We believe that the definition of “wellness” must incorporate the digital influence on our kid’s social, emotional, intellectual, physical and even spiritual beings.

Kids Digital Wellness (KDW) is guided and informed by our core values:

Preserving Family Connections

We are committed to preserving family connections. By promoting digital wellness habits at home, we create space for natural and authentic parent-child interactions, ensuring that technology enhances rather than replaces these valuable connections.

Knowledge Is Power

At Kids Digital Wellness, we prioritize education and community. We support parents and caregivers on their journey to raise happy, healthy, respectful, and intelligent children while also empowering them to live fulfilled lives. Through resources, guidance, and a supportive community, we believe in the power of knowledge to transform lives.

Combating the Digital Divide

Recognizing the transformative impact of technology on quality of life, especially for vulnerable populations, we actively work to bridge the digital divide. We advocate for underserved groups, promote digital inclusion, encourage digital literacy efforts, and raise awareness about the impact of the digital divide. With the DigiRoo, we aim to provide equal opportunities for all children.

Parental Support

In our Shame-Free Zone, we value personal relationships that embrace and respect the individuality of both child and parent. We understand that there is no one-size-fits-all approach to parenting in the digital age. Whether you allow your child to have a device at the dinner table or not, we are here to support you with our community and the tools needed to promote positive posture and healthy device usage.

Community Partnerships

We believe in the power of collaboration and community impact. By partnering with individuals and organizations that share our core values, we can make a difference together. As part of our commitment, a percentage of our product sales is donated to support causes such as teen suicide prevention, children's mental health services, and initiatives that increase digital access for all.

Eco-Friendly Products and Packaging

We understand the urgency of reducing single-use plastic waste and its impact on the environment. As an island-girl founder who has witnessed the effects on marine life firsthand, we prioritize sustainability. The DigiRoo sources eco-friendly products and packaging that are sustainable, recyclable, and contribute to reducing our collective carbon footprint. By choosing the DigiRoo, you're making an eco-conscious choice for your child and the planet.